THE DEAL, LLC CONTINUES TO BUILD OUT SENIOR TEAM BY APPOINTING KEVIN WORTH AS PRESIDENT

Experienced management team emphasizes equal focus on Internet and traditional media; lays groundwork for growing media company

October 17, 2000--New York, N.Y.--The Deal LLC, a media company providing editorial content to financial, corporate and legal professionals worldwide, today announced the promotion of Kevin Worth from chief strategic officer to president.

As president, Worth will oversee all business and editorial departments of The Deal, LLC. With more than a decade of senior management experience in leading media companies, Worth reinforces the strategic and operational focus of The Deal's seasoned senior management team.

Previously a senior executive at American Lawyer Media (ALM), Worth was a key player in the launch of The Daily Deal in September 1999. Following the launch, Worth joined The Daily Deal as Chief Strategic Officer, overseeing the marketing, business development and circulation departments.

Anup Bagaria, a managing director of New York-based U.S. Equity Partners, LP, the majority owner of The Deal, LLC, said, "In just over a year, Kevin's efforts have positioned The Deal as a leader in the global professional media spectrum - his promotion to president represents our confidence in his ability to drive strong growth. His direct experience in both print and online make Kevin well-suited to lead the growth of the company."

Prior to joining ALM, Worth worked at The New York Times Company within its Corporate Strategic Planning Group, where he developed revenue growth strategies through improving newspaper sales operations, integrating content offerings into multimedia and analyzing newspaper acquisitions and online investments. Worth received a master's degree from Harvard Business School and a bachelor of science degree in Finance, magna cum laude, from Lehigh University.

The Deal's flagship newspaper, The Daily Deal, expects to reach a circulation of 50,000 this month and increase its editorial coverage in Europe, Asia and Latin America. Less than a year after purchasing The Daily Deal and related assets from ALM, The Deal, LLC is gaining traction as the leading media company for dealmakers worldwide.

About The Deal LLC
The Deal, LLC is the leading media company charting the deal economy for dealmakers worldwide. The company provides original news reporting, financial data and commentary on a full spectrum of global transactions and the personalities and politics of dealmakers behind the deals. Through The Daily Deal and TheDeal.com, as well as e-newsletters, newsletters and special reports, The Deal, LLC addresses the information needs of the deal community composed of corporate executives, entrepreneurs, institutional investors, financial intermediaries and advisers. Investors in The Deal, LLC, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co., LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.