THE DAILY DEAL DEBUTS NEW EDITORIAL SECTION WITHIN STREAMLINED FORMAT

Commitment to maximizing reader experience and information gives rise to Merger Monday feature

July 16, 2001--New York, N.Y.--The Daily Deal, the international newspaper for corporate financial dealmakers, today unveils a streamlined format in addition to introducing a new weekly section, Merger Monday.

The repackaging effort, spearheaded by editor in chief Robert Teitelman and art and design director Larry Gendron, resulted from the yearlong addition of many editorial components to better serve its readers, the dealmaking community. "As the paper has grown, we've developed more and more features. They were a prelude to the design changes, and this is a first step towards packaging those articles in a more effective and inviting format," said Teitelman.

By use of additional white space, wider columns and classic design style, The Daily Deal's new elegant and simplified look provides an improved guidepost to regular features, columns and statistical data. The changes begin with an expanded article index running on the right-hand side of page one and continue throughout the paper, and include in its newest editorial section, Merger Monday.

"The evolution of Merger Monday came about from the desire to consolidate our key coverage areas that serve our core constituencies," said Teitelman. Merger Monday inaugurates two columns. The first to appear in the section, Wall Street 1005, is devoted to The Street and its denizens. The second new feature is Auction Spotlight, which provides in-depth focus on one or more companies up on the bidding block. Auction Spotlight complements the compendium of businesses listed for sale in the popular feature, Auction Block.

Other established columns folded into the new section are Fleet Street, a summary of dealmaking activity in London and Europe; Movers & Shakers, a look at the activities of the dealmakers themselves; and a page of Scoreboard charts plotting newly struck U.S and non-U.S. M&A deals.

The Daily Deal, published by The Deal, launched in September 1999 and has since expanded into markets across the country and in London. It has a circulation base of 40,000 corporate executives and entrepreneurs, deal advisors and institutional investors. The company's web site, www.TheDeal.com, serves as a comprehensive online resource for deal investors, intermediaries, advisers and corporate executives around the globe, and offers those rooted in both traditional and new-economy industries a dynamic tool for accessing breaking deal news, commentary, services and data relevant to deal transactions and a dealmaker's work life.

About The Deal LLC
The Deal, LLC is the leading media company charting the deal economy for dealmakers worldwide. The company provides original news reporting, financial data and commentary on a full spectrum of global transactions and the personalities and politics of dealmakers behind the deals. Through The Daily Deal and TheDeal.com, as well as e-newsletters, newsletters and special reports, The Deal, LLC addresses the information needs of the deal community composed of corporate executives, entrepreneurs, institutional investors, financial intermediaries and advisers. Investors in The Deal, LLC, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co., LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.