THE DEAL, LLC ANNOUNCES APPOINTMENT OF ROBERT CLARK AS CHIEF OPERATING OFFICER

Clark Brings Extensive Print Publishing Experience; Will Oversee The Daily Deal's Circulation, Distribution, Production Units

August 6, 2001--New York, N.Y.--The Deal, LLC, a diversified media company, today announced the appointment of Robert Clark as its Chief Operating Officer.

In his new role, Clark oversees day-to-day operations in the following areas: circulation, manufacturing and production, distribution, fulfillment and customer service for The Daily Deal's print and electronic products.

Clark comes to The Deal with extensive experience in the newspaper and print media sector. Most recently, Clark led the sales and circulation consumer marketing team at The Publishing and Media Group, a management consulting firm specializing in the media industry, where he served such clients as Condé Nast International, McGraw Hill and National Geographic Society. Prior to his consulting work, he was Vice President/General Manager of Claritas/VNU, the nation's largest precision marketing company, where he managed the publishing team serving the print media community.

Clark also brings more than 16 years of experience at leading newspaper publishers. He held executive roles in circulation and advertising at The New York Times. Clark also served as circulation director at The Village Voice for more than 10 years. During his tenure at the Village Voice, he was involved in the launch of 7 Days, Rock n' Roll Quarterly and "V," a fashion magazine.

In making the announcement today, Kevin Worth, president of The Deal, "Bob is a tremendous asset to our company. His expertise in the newspaper and publishing industry, sound judgment and management skills will contribute in countless ways to The Deal."

About The Deal LLC
The Deal, LLC is the leading media company charting the deal economy for dealmakers worldwide. The company provides original news reporting, financial data and commentary on a full spectrum of global transactions and the personalities and politics of dealmakers behind the deals. Through The Daily Deal and TheDeal.com, as well as e-newsletters, newsletters and special reports, The Deal, LLC addresses the information needs of the deal community composed of corporate executives, entrepreneurs, institutional investors, financial intermediaries and advisers. Investors in The Deal, LLC, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co., LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.