THE DEAL ANNOUNCES THE APPOINTMENT OF STEPHEN GOLDBERG AS ASSOCIATE PUBLISHER

September 25, 2003--NEW YORK,N.Y.--The Deal, LLC, a diversified media company providing business and financial insights to corporate and financial leaders, their advisers and investors, today announced the appointment of Stephen Goldberg to Associate Publisher.

Prior to joining The Deal, Goldberg was national advertising director at Investor's Business Daily, where he supervised 20 sales representatives and spearheaded ad sales efforts in non-financial categories, including luxury goods.

Goldberg's core responsibilities at The Deal include managing advertising sales, custom publishing and event marketing staffs. He is charged with driving advertising revenues for the company's expanding online and print publications as well as integrated marketing services.

"Steve brings to The Deal vast experience in managing sales and marketing operations and driving revenues. We are very excited to add Steve to the team." said Kevin Worth, president and CEO of The Deal.

In addition to his experience at IBD, Steve spent the first 14 years of his publishing career in advertising sales. He worked for a decade at Hachette Magazines, first as an account executive at Woman's Day, then later as the advertising director and vice president/publisher of Audio Magazine.

Throughout much of the 1990s, he developed and operated two companies - Great Earth Vitamins of New York and Physicians' Nutritional Network - as a founding principal.

About The Deal LLC
The Deal LLC is a diversified media company that is the authoritative voice of the deal economy. We serve the global deal community - corporate and financial dealmakers, advisers and institutional investors - by providing business and financial news and information that offers fresh insights on the deal economy, a set of interrelated activities, focused on dealmaking of all kinds, whose purpose is to generate corporate growth in a continually changing global market. We offer a comprehensive line of print and electronic product and services for both readers and advertisers, including The Deal, The Daily Deal, TheDeal.com, Corporate Dealmaker, Tech Confidential, Corporate Control Alert, Auction Block, Bankruptcy Insider, Deal Focus and VCDeal.com. Investors in The Deal, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co. LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.