THE DEAL INTRODUCES NEW PUBLICATION:CORPORATE DEALMAKER,A QUARTERLY REVIEW FOR STRATEGY AND FINANCE LEADERS

November 10, 2003--NEW YORK, N.Y.--The Deal, LLC, a media company providing business and financial news and analysis to corporate and financial leaders, their advisers and investors, today debuts Corporate Dealmaker (www.thedeal.com/corporatedealmaker), a new publication written for senior executives with strategy and financial responsibilities.

Corporate Dealmaker is bound with the centerfold of The Deal's November 10 issue, providing the financial newsweekly's entire readership with copies of the new publication. In 2004, Corporate Dealmaker will be poly-bagged with The Deal to 8,500 C-suite corporate executives at the nation's top 1,000 companies.

Robert Teitelman, the editor in chief of the award-winning The Deal and financial newspaper The Daily Deal, pioneered the development of editorial for executives at the top of corporations who use all forms of dealmaking to drive growth and financial results. Teitelman has brought in seasoned business journalist Kenneth Klee, formerly a senior editor for Newsweek International and managing editor of Institutional Investor's international edition, as editor of Corporate Dealmaker.

"By launching Corporate Dealmaker we strengthen our existing relationship with an influential corporate group. Despite recent merger troubles, companies still want to do smart deals. Our best practices review will help them in that pursuit." said Kevin Worth, president and CEO of The Deal. "As the first to recognize this new role within corporate America, we believe Corporate Dealmaker will provide advertisers with an unrivaled platform to reach this valuable audience - corporate executives who are at the intersection of strategy and finance."

The 32-page preview edition carries only full-page advertisements from the following marketers: Bank of America Securities, Turi Vodka, Morgan Stanley, Deutsche Bank, Royal Bank of Scotland, Gordian Group and Bingham McCutchen.

Corporate Dealmaker explores strategy and best practices in corporate dealmaking. Features written by The Deal's journalists in the debut issue give readers a behind-the-scenes look at dealmaking and its context at major companies such as General Motors, UPS and Verizon. Also in the debut issue are profiles of corporate dealmakers at top companies, and incisive pieces contributed by outside experts-including an article from a Boston Consulting Group team analyzing consumer-products deals, and a briefing on legal trends in bidding tactics from Richard Hall of Cravath, Swaine & Moore. Future issues will continue with this mix, and will cover corporate dealmaking from multiple angles, examining risk and liability; legal and accounting topics; and human resources and technology issues that affect transactions.

Deeper Coverage of Corporate Audience Supports Editorial Mission
Heading into its fifth year, The Deal LLC has broadened its editorial platform to offer coverage of the intertwined sectors of the deal economy - private capital investments, public financings, corporate restructuring and mergers and acquisitions - through The Daily Deal - a daily financial newspaper launched in September 1999, TheDeal.com - a website launched in December 2000, and The Deal - a financial newsweekly launched November 2002. The launch of Corporate Dealmaker will extend the company's position as the authoritative voice of the deal economy.

"While we cover Wall Street and various intermediaries, the corporation is at the heart of the deal economy and dealmaking remains an essential part of corporate strategy," said Robert Teitelman, editor in chief. "Finding it better to build their own expertise, companies have created dealmaking jobs, which are shaping into a professional discipline. We aim to improve our service to this important reader."

An individual subscription to Corporate Dealmaker is priced at $35.95 or $10 an issue. The company also offers magazine subscriptions combined with other products in bundled packages and provides special rates to businesses that purchase multiple subscriptions.

About The Deal LLC
The Deal LLC is a diversified media company that is the authoritative voice of the deal economy. We serve the global deal community - corporate and financial dealmakers, advisers and institutional investors - by providing business and financial news and information that offers fresh insights on the deal economy, a set of interrelated activities, focused on dealmaking of all kinds, whose purpose is to generate corporate growth in a continually changing global market. We offer a comprehensive line of print and electronic product and services for both readers and advertisers, including The Deal, The Daily Deal, TheDeal.com, Corporate Dealmaker, Tech Confidential, Corporate Control Alert, Auction Block, Bankruptcy Insider, Deal Focus and VCDeal.com. Investors in The Deal, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co. LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.