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THE DEAL LAUNCHES BANKRUPTCY INSIDER, A PREMIUM RESTRUCTURING PRODUCT; FORMS MARKETING ALLIANCE WITH TMAThe debut issue is distributed within this week's issue of The Deal featuring a special report on bankruptcy April 19, 2004-NEW YORK, N.Y.-The Deal LLC, a media company providing business and financial news and analysis to corporate and financial leaders, their advisers and investors, unveiled today a news and information product for bankruptcy and restructuring professionals. The new product combines Bankruptcy Insider, a weekly newsletter, BankruptcyInsider.com, a dedicated Web site, and a bankruptcy database. With the debut, The Deal has also entered an exclusive marketing alliance with the Turnaround Management Association (TMA), an international nonprofit association dedicated to corporate renewal and turnaround management. The TMA is the only association offering this product to its members at a special rate. The TMA is also supporting the launch through various marketing collaborations. To introduce Bankruptcy Insider to TMA's members, the newsletter will be mailed with the May issue of TMA's Journal of Corporate Renewal, reaching 7,500 readers. In addition to e-mail announcements, the TMA is exploring opportunities for Bankruptcy Insider's editors to serve as expert speakers and panelists at future TMA conferences. "The TMA leadership believes The Deal's Bankruptcy Insider products are invaluable resources for our members," said John Rizzardi, chairman of TMA's board of directors and a partner in the Seattle law firm of Cairncross & Hempelmann. "This marketing alliance between TMA, the premier professional community for those in the corporate renewal and turnaround management industry, and The Deal, a respected provider of essential information for this industry, is a win-win for both parties." The newsletter, Bankruptcy Insider, is launching as a bind-in within today's issue of the financial newsweekly The Deal, which also features a special report on bankruptcy and a cover story on the European Union's new bankruptcy regulation. This issue has been a draw for advertisers and represents one of The Deal's largest issues ever published. "Over the past four years we have developed a leadership position with our coverage of bankruptcy and restructuring, one of the many pillars of our editorial platform. Bankruptcy Insider and BankruptcyInsider.com are product extensions of our brand and consistent with our mission to be the authoritative voice of the deal economy," said Kevin Worth, CEO and president of The Deal LLC. "We are very excited to be working with the TMA in this product's debut." The Deal's BankruptcyInsider.com is a dedicated Web site that includes The Deal's bankruptcy database.The Web site includes features such as Bankruptcy calendar, Next chapter, Deal doctors, Soapbox and Dire stats as well as bankruptcy features from The Deal. The searchable online database provides information on bankruptcy filings, advisers, DIP fundings and exit loans. It lists lawyers and restructuring professionals on every bankruptcy, and in many cases catalogs their fees. Mergers and acquisitions of bankrupt companies or their individual divisions are also tracked. Lending context to the data is an archive of The Deal's articles covering many aspects of bankruptcy. The Deal's Bankruptcy Insider: An absolute priority for the bankruptcy professional, is a weekly 12-page print newsletter designed for the busy bankruptcy professional and is edited by Peter Edmonston. It offers trends in bankruptcy, chronicles personnel movements, looks back at Chapter 11 exits, and provides bankruptcy professionals with a weekly compendium of news. Bankruptcy Insider is also available in a PDF format. Subscriptions to Bankruptcy Insider and BankruptcyInsider.com are offered as a three-platform news and information package and include full access to TheDeal.com, the company's award-winning Web site. To inquire about single subscriptions and group licenses, contact 1-888-257-6082. About The Deal LLC |
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