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THE DEAL MARKS FIFTH ANNIVERSARY WITH LAUNCH OF STRATEGIC PARTNERSHIPS AND CELEBRATION

Growth continues through launch of Business Elite Network and Hedge Fund section

September 15, 2004-New York, N.Y.-Marking five years of publication, The Deal LLC, a diversified media company providing news, analysis and information on the global deal economy, is celebrating with an anniversary event and several strategic alliances.
 

Since the September 1999 launch of The Daily Deal, the company has added more than a dozen print and electronic products, including The Deal newsweekly, TheDeal.com, Corporate Dealmaker and Bankruptcy Insider. Today, The Deal is announcing several other initiatives:

  • The Deal LLC and American Lawyer Media are jointly launching the Business Elite Network, a consumer marketing program enabling luxury goods and services marketers to reach a highly affluent audience across the companies' magazines - The Deal, American Lawyer, Corporate Dealmaker and Corporate Counsel. The network's reach exceeds 250,000 with minimal duplication and a high concentration of the country's most powerful business leaders. The first advertiser to embrace the cross-network marketing program is Christie's Auction House with others signing on soon.
  • The Deal LLC and HedgeWorld USA Inc., the hedge fund industry's premier information provider, today announced an editorial partnership that gives The Deal the worldwide license to publish HedgeWorld's market leading hedge fund news and analysis in its newsweekly, The Deal. The Deal will introduce a special section on hedge funds in its November 22 issue, which will appear on a monthly rotation in 2005.

"The shifting deal environment over the last five years proves the value of the company's concept - that there's a need for sophisticated coverage devoted to business transactions and their role in corporate America and the financial markets," said Kevin Worth, CEO, president and publisher of The Deal, LLC. "The Deal has forged these strategic alliances with American Lawyer Media, the leading legal publisher, and HedgeWorld, one of the leaders in sophisticated reporting of the hedge fund sector, to provide luxury goods marketers with targeted services and readers with greater coverage of the alternative investment marketplace."

A party, held in a downtown Manhattan hotel September 14, 2004,, celebrated the continued growth of the independent media company dedicated to comprehensive and sophisticated analysis and coverage of global business transactions and their growing importance throughout the broader economy.

Another spotlight on this occasion, The Deal's managing editor Ed Paisley appeared in a special segment, entitled "What's the Deal," on CNBC's popular Power Lunch weekday program, on Monday, Sept. 13, in which he provided perspective on dealmaking trends covered in The Deal's Sept. 13 issue which featured a special report on five years of the deal economy.

"The key to The Deal's success is our quality, award-winning editorial content geared toward the corporate and financial professionals who orchestrate transactions that move markets and shape the global deal economy," said editor in chief Robert Teitelman. "That's how we attract loyal readers. The advertisers follow."

About The Deal LLC
The Deal LLC is a diversified media company that is the authoritative voice of the deal economy. We serve the global deal community - corporate and financial dealmakers, advisers and institutional investors - by providing business and financial news and information that offers fresh insights on the deal economy, a set of interrelated activities, focused on dealmaking of all kinds, whose purpose is to generate corporate growth in a continually changing global market. We offer a comprehensive line of print and electronic product and services for both readers and advertisers, including The Deal, The Daily Deal, TheDeal.com, Corporate Dealmaker, Tech Confidential, Corporate Control Alert, Auction Block, Bankruptcy Insider, Deal Focus and VCDeal.com. Investors in The Deal, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co. LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.


 




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