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THE DEAL LLC UNVEILS AUCTION BLOCK™, FORMS MARKETING ALLIANCE WITH ASSOCIATION OF CORPORATE GROWTHApril 20, 2005-NEW YORK, N.Y. and PALM SPRINGS, Calif.-The Deal LLC, (www.thedeal.com), the authoritative voice for news, analysis and information on the global deal economy, today announced the launch of Auction Block(tm), an electronic research information source for corporate auctions, designed for professionals working in middle-market transactions - private equity investors, investment bankers, lawyers, advisers and corporate executives. With the debut, The Deal has entered an exclusive marketing alliance with the Association for Corporate Growth (ACG), the premier professional organization focused on corporate growth, corporate development and mergers and acquisitions. ACG is the only organization offering the product at a special rate to its members. ACG is supporting the launch through various marketing collaborations. To introduce Auction Block to ACG members, The Deal and ACG will make a joint announcement about the alliance during the today's luncheon program at the annual ACG Intergrowth, the world's largest M&A conference, with more than 1,100 attendees. Other efforts include online marketing, e-mail and direct marketing mailings offering trial subscriptions to ACG members. Auction Block is a three-tier research product, including a weekly newsletter, Middle Market Auction Block, covering middle-market transaction activity, a dedicated Web site with daily middle-market news and a corporate auction database that features both mid-cap and large-cap assets for sale, with links to relevant new stories appearing in the company's publications - The Daily Deal, The Deal and TheDeal.com. An interactive feature enhancing Auction Block's online product is a "posting portal" where site users can provide comments and information on active auction block listings. Auction Block will act as the third-party clearinghouse for information submitted to the boards. "ACG's leadership believes The Deal's Auction Block product will be an invaluable tool to our diverse universe of members who represent the buyers, sellers, advisers and financial intermediaries on the sale of corporate assets," said ACG President Peter Coffey, who is a partner at law firm Michael Best & Friedrich in Milwaukee. "ACG sees this as a good opportunity to build upon the mutually beneficial relationships ACG chapters have forged with The Deal in ACG conference event sponsorships. This arrangement offers a valuable tool at a reduced price to all of our ACG members." "We are very pleased to have formed a partnership with ACG in the launch of Auction Block," said Kevin Worth, CEO and president, The Deal LLC. "In the intensely competitive field of middle-market auctions, this electronic tool and newsletter provide buyers and sellers with an objective, comprehensive and timely information resource to help them win auctions. While the big-cap deals grab the headlines, far more activity happens in the middle market." Over the past five years, The Deal has steadily increased its editorial coverage of the middle market, from daily news stories to special reports delving deeper into the complexities of the transactions and leaders in the deal sector. Auction Block is a service from The Deal that provides in-depth coverage, data and information, consistent with its mission to be the authoritative voice of the deal economy. The Auction Block database allows subscribers to: • Access auction details and related articles quickly About ACG About The Deal LLC |
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