THE DEAL LLC UNVEILS AUCTION BLOCK™, FORMS MARKETING ALLIANCE WITH ASSOCIATION OF CORPORATE GROWTH

April 20, 2005-NEW YORK, N.Y. and PALM SPRINGS, Calif.-The Deal LLC, (www.thedeal.com), the authoritative voice for news, analysis and information on the global deal economy, today announced the launch of Auction Block(tm), an electronic research information source for corporate auctions, designed for professionals working in middle-market transactions - private equity investors, investment bankers, lawyers, advisers and corporate executives. With the debut, The Deal has entered an exclusive marketing alliance with the Association for Corporate Growth (ACG), the premier professional organization focused on corporate growth, corporate development and mergers and acquisitions. ACG is the only organization offering the product at a special rate to its members.

ACG is supporting the launch through various marketing collaborations. To introduce Auction Block to ACG members, The Deal and ACG will make a joint announcement about the alliance during the today's luncheon program at the annual ACG Intergrowth, the world's largest M&A conference, with more than 1,100 attendees. Other efforts include online marketing, e-mail and direct marketing mailings offering trial subscriptions to ACG members.

Auction Block is a three-tier research product, including a weekly newsletter, Middle Market Auction Block, covering middle-market transaction activity, a dedicated Web site with daily middle-market news and a corporate auction database that features both mid-cap and large-cap assets for sale, with links to relevant new stories appearing in the company's publications - The Daily Deal, The Deal and TheDeal.com. An interactive feature enhancing Auction Block's online product is a "posting portal" where site users can provide comments and information on active auction block listings. Auction Block will act as the third-party clearinghouse for information submitted to the boards.

"ACG's leadership believes The Deal's Auction Block product will be an invaluable tool to our diverse universe of members who represent the buyers, sellers, advisers and financial intermediaries on the sale of corporate assets," said ACG President Peter Coffey, who is a partner at law firm Michael Best & Friedrich in Milwaukee. "ACG sees this as a good opportunity to build upon the mutually beneficial relationships ACG chapters have forged with The Deal in ACG conference event sponsorships. This arrangement offers a valuable tool at a reduced price to all of our ACG members."

"We are very pleased to have formed a partnership with ACG in the launch of Auction Block," said Kevin Worth, CEO and president, The Deal LLC. "In the intensely competitive field of middle-market auctions, this electronic tool and newsletter provide buyers and sellers with an objective, comprehensive and timely information resource to help them win auctions. While the big-cap deals grab the headlines, far more activity happens in the middle market."

Over the past five years, The Deal has steadily increased its editorial coverage of the middle market, from daily news stories to special reports delving deeper into the complexities of the transactions and leaders in the deal sector. Auction Block is a service from The Deal that provides in-depth coverage, data and information, consistent with its mission to be the authoritative voice of the deal economy.

The Auction Block database allows subscribers to:

• Access auction details and related articles quickly
• Submit updates or see the latest information to hit the auction bulletin board
• Prospect for new clients and keep track of competitors
• Monitor assets for sale with a customized digest of information
• Locate business opportunities with a customizable view
• Perform advanced searches by industry, price, stage or Ebitda

Auction Block will be sold in single-seat and group licenses (up to five seats), with the nondiscounted rates of $3,500 and $5,500, respectively. All pricing is based on subscriptions with electronic delivery of a PDF middle-market newsletter. ACG members must provide proof of membership to receive their exclusive discount to the product. For more information on single-seat and group licenses, contact Cathy Shelton at 212-313-9171 or cshelton@thedeal.com. To inquire about advertising or sponsorship opportunities, contact Mickey Hernandez at 212-313-9270 or mhernandez@thedeal.com.  

About ACG
Founded in 1954, the Association for Corporate Growth (www.acg.org) is a global association for professionals involved in corporate growth, corporate development, and mergers and acquisitions. Today ACG stands at more than 9,000 members from corporations, private equity, finance, and professional service firms representing Fortune 500, Fortune1000, FTSE 100, and mid-market companies in 46 chapters in North America and Europe.

About The Deal LLC
The Deal LLC is a diversified media company that is the authoritative voice of the deal economy. We serve the global deal community - corporate and financial dealmakers, advisers and institutional investors - by providing business and financial news and information that offers fresh insights on the deal economy, a set of interrelated activities, focused on dealmaking of all kinds, whose purpose is to generate corporate growth in a continually changing global market. We offer a comprehensive line of print and electronic product and services for both readers and advertisers, including The Deal, The Daily Deal, TheDeal.com, Corporate Dealmaker, Tech Confidential, Corporate Control Alert, Auction Block, Bankruptcy Insider, Deal Focus and VCDeal.com. Investors in The Deal, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co. LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.