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THE DEAL UNVEILS NEW DESIGNApril 25, 2005-NEW YORK, N.Y.-The Deal, the business and financial newsweekly, (www.TheDeal.com), today debuts a new editorial design with its April 25 - May 1 issue.The new design enhances The Deal's feature coverage, commentary and news analysis. As The Deal focuses its editorial to provide an in-depth, analytical view of corporate dealmaking, institutional finance and alternative investing, its publisher, The Deal LLC, has continued to deliver daily news on transactions shaping up around the globe by increasing its selection of daily news services, including The Daily Deal, TheDeal.com, e-newsletters and wireless delivery. The redesign effort was overseen by Robert Teitelman, editor in chief of The Deal LLC and art director Larry Gendron. Teitelman, The Deal's founding editor, has defined the company's editorial mission of being the voice of the deal economy and translated it into content that provides a global business perspective for a broad audience of corporate executives, deal advisers and institutional investors. Gendron, art director of The Deal, designed both the newsweekly's original design, as well as the new version. "The Deal's new look is expansive and more contemporary, reflecting the sophistication of the content," said Teitelman. "Every publication needs to be fresh. Now that we are into our third year of the newsweekly, we have a better idea of how the magazine's editorial should flow." The Deal's new design has more white space, color and art. On a significant change, the weekly is shifting its columns to the front of the book, followed by a well of feature stories designated under the headings of corporation, bankruptcy and private equity. The magazine will lead with its popular Movers & Shakers section followed by Deal Diary and news, which will aim to synthesize key events of the week. A new Global Markets section will group together Capital Calls, Follow the Money, Dip Dimensions and Arbitrage. "The newly refreshed The Deal underscores our commitment to continually improve our products for readers and advertisers," said Kevin Worth, CEO and president of The Deal LLC. "With the redesign, we have also strived to create most effective environment possible for advertisers to showcase their messages to senior business decision makers, who also happen to be powerful and affluent consumers." The redesign issue also features The Deal's newest editorial feature, Deal Life, the magazine's first lifestyle-oriented column. Appearing once a month, Deal Life will provide insight on many options dealmakers have for channeling their passions, leisure time and financial success. About The Deal LLC |
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