THE DEAL LLC LAUNCHES TECH CONFIDENTIAL, A MAGAZINE AND WEB SITE FOCUSED ON INNOVATION, STRATEGY AND INTELLIGENCE

May 9, 2005-NEW YORK, N.Y.-The Deal LLC, the authoritative voice for news, analysis and information on the global deal economy, today launched Tech Confidential, a bimonthly supplement to The Deal written for a global audience of C-suite executives and the community that fuels innovation and emerging technology. The Tech Confidential magazine is complemented with a Web site (www.tech-confidential.com) that will carry daily news, partner news and a blog featuring postings by Tech Confidential's writers and reader comments. Conferences, planned for later this year, round out the offerings.

Ed Paisley, managing editor of the award-winning The Deal, is the editor of Tech Confidential. Paisley has been the lead editor of the company's expanding editorial coverage of technology and global innovation.

For the inaugural issue, Tech Confidential's cover, instead of emphasizing a single story, drives home the magazine's editorial mission - to explore how technology affects nearly every business decision and strategies that companies use to innovate around the globe. The cover line "C-suite dilemma" was chosen because it expresses the current crisis common to CEOs across all industries while tying together the common theme that underscores every article: the fact that executives today face technology overload, threatening corporate growth and complicating future innovation.

"Technology itself can be like quicksilver in the hands of most executives, shifting swiftly in a marketplace that can render some obsolete, others triumphant, yet often only competitive temporarily," said Paisley. "In the post-bubble era, CEOs turn to a wider array of executives for advice."

Emblematic of the topics to be covered in every issue of Tech Confidential are a sampling of three features in the current issue:

• What M-Commerce Bonanza?, by Dan Balaban, dissects the technology that allows mobile phones to double as payment facilitators and reports on the corporations pushing the m-commerce innovation.

• The Green Revolution, by Clifford Carlsen, delves into the revival of clean-energy startups propelled by rising energy prices and venture capital searching for gold.

• New Corporate Mediums, by Joshua Jaffe, explores the strategic significance of various social networking tools and reveals the companies that are adapting their communications to harness the power of blogs, wikis and social networks.

"Technology is a pervasive factor in setting business strategy in corporate America today," said Kevin Worth, CEO and president of The Deal LLC. "By launching Tech Confidential, we are providing sober insights and a unique perspective on strategy and innovation for c-suite executives who need to gather critical facts when making informed decisions affecting technology choices throughout their businesses."

Tech Confidential is organized into five sections starting with "Strategic Takes," offering insights into decisions made by executives and investors, followed by "Emerging Technologies," presenting articles on the newest products and services, and "Industry Intelligence," including features that weigh into converging technologies amid the never-ending search for IT efficiencies. Towards the back of the bimonthly is a section of columns, ending with a page of "VC Dealflow Stats" generated from TheDeal.com's VC Deal database (www.vcdeal.com).  

The inaugural edition carries advertising from Sonnenschein Nath & Rosenthal, Interwoven, Microsoft, Preston Gates Ellis LLP, Jefferies, Thomas Weisel Partners and Lexis Nexis Interface Software.

About The Deal LLC
The Deal LLC is a diversified media company that is the authoritative voice of the deal economy. We serve the global deal community - corporate and financial dealmakers, advisers and institutional investors - by providing business and financial news and information that offers fresh insights on the deal economy, a set of interrelated activities, focused on dealmaking of all kinds, whose purpose is to generate corporate growth in a continually changing global market. We offer a comprehensive line of print and electronic product and services for both readers and advertisers, including The Deal, The Daily Deal, TheDeal.com, Corporate Dealmaker, Tech Confidential, Corporate Control Alert, Auction Block, Bankruptcy Insider, Deal Focus and VCDeal.com. Investors in The Deal, a privately held company, include majority owner U.S. Equity Partners, a private investment fund sponsored by Wasserstein & Co. LP, and Rustic Canyon Ventures, one of the largest venture capital funds in Southern California.