"Are we beginning to change the perception of our brand? are we really
beginning to demonstrate our expertise? And by having different types
of engagement with customers can we retain them at a higher rate?" Paula Drum, VP of marketing for H&R Block Inc., asks.
In this clip from EconAds, Drum speaks with Tech Confidential's Mary
Kathleen Flynn about H&R Block's recent effort to connect consumers
with the brand through the use of social media and building an online
presence.
