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Behind The Money: Unigo's Jordan Goldman on tapping students to critique colleges

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When you think of college guidebooks, Jordan Goldman's name may not be the first that comes to mind, but the scrappy New York City native has been competing with well-known media properties, including U.S. News & World Report and The Princeton Review, for a decade. When he was 16, Goldman (pictured) wrote an article about an online message board about college admissions. When he was 18, he signed a deal with Penguin Books to create Students' Guide to Colleges. Now at 26, he has launched Unigo LLC, a site that enlists college students to review their schools.  

In Tech Confidential's Behind the Money video interview, Goldman talks about the advantages of using student-produced reviews and other Web 2.0 tools, such as online video. He also talks about how he cold-called dozens of alumni of his own alma mater, Wesleyan University, to develop the idea for Unigo and raise funding for it.

 Wesleyan alum Frank Sica, who is best known as the former president of Soros Private Fund Management, is the lead investor in Unigo. Tom Rogers, the CEO of TiVo Inc. [TIVO] who also hails from Wesleyan, serves on Unigo's advisory board (but is not an investor). Others in the alumni network Goldman has reached out to include Betaworks co-founders Andrew Weissman and John Borthwick, RRE Ventures co-founder Stuart Ellman, Union Square Ventures co-founder Brad Burnham and Blip Networks Inc. co-founder Dina Kaplan.
--Mary Kathleen Flynn
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Comments
Comments
From: Deborah,

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Deborah

http://termlifeinsurance2.com


From: Nehemiah S,

Planning for education in college would be a great idea. This will assure for your child college plan and future. More people are on the lookout for extra money these days, and the group of people who could always use a little more is perhaps the most maligned members of American society – college students. A college education is a great investment, but the numbers show that a private college degree sees a lower return than others, and the ultra prestigious Ivy League schools see a smaller percentage of return than most community colleges. SmartMoney ran the numbers, and it turns out that the cost of education and extra money vs. lifetime earnings is a smaller ratio for private schools versus state ones. Here are the results of the SmartMoney study and more ideas on how to save extra money on college.


From: Sildenafil,

Jordan Goldman name know all students from my college.he is a good writer


From: sildenafil,

I think Jordan Goldman name know all students from my college.he is a good writer


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