The announcement comes a month after SABMiller agreed to buy Foster's Group Ltd. for about A$9.9 billion ($10.2 billion).

Through the strategic alliance, Anglo-South African SABMiller will gain an instant foothold in one of the world's high-growth economies where Anadolu Efes controls 89% of the domestic beer market and 69% of the carbonated soft drink market through its 50.3% stake in Coca-Cola Icecek. In addition, the Turkish brewer is a leader in Kazakhstan, Moldova and Georgia, where beer consumption is growing.

"Anadolu Efes's leading position in beer and soft drinks in the Turkish market and an alliance for further growth and acquisitions in the CIS and Middle East are highly attractive," SABMiller Chief Executive Graham Mackay said in a statement.

Tuncay Özilham, chairman of Anadolu Efes and Anadolu Group, said the deal "will further strengthen our overall presence in our operating region as a whole and add significant value to both Anadolu Ees and SABMiller stakeholders," as well as taking it into Russia and Ukraine.

The strategic alliance comes amid a flurry of foreign dealmaking activity this year in Europe's fastest-growing economy, including Diageo plc's $.2 1 billion purchase of Turkish spirits maker Mey Icki Sanavi ve Ticaret AS and a $2.1 billion deal by former BP plc chief executive Tony Hayward's investment vehicle Vallares plc for Genel Energy International Ltd.

SABMiller has retained a Nomura Holdings Inc. team led by Ludo del Balzo and Martin Stavrev as sole financial adviser on the deal. Hogan Lovells International LLP and Herguner, Bilgen Ozeke are providing legal advice, with J.P. Morgan Cazenove & Co. and Morgan Staney & Co. serving as joint brokers.

Andalu Efes has turned to Rothschild for financial advice, and DLA Piper UK LLP and YukselKarkinKucuk Attorney Partnership on the legal side.