After pricing lower than expected at $6 per share, Acquity Group LLC raised $33 million in its initial public offering. The company, which provides digital consulting for e-commerce brands, begins trading on the NYSE Friday, April 27, under the ticker AQ. "We see the prestige of being a public company being a very important thing for us," explains CEO Chris Dalton. He also explains what types of strategic acquisitions Acquity is looking to make. - Katie Roof