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Google gets Clever

by Olaf de Senerpont Domis  |  Published December 14, 2011 at 12:59 PM
Justice-signs-off-on-Google-Admeld-deal227.jpgGoogle Inc. has acquired Clever Sense, which develops a mobile software application that recommends restaurants, bars and coffee shops, for undisclosed terms.

The deal, which was revealed in a posting on the startup's website, will add to Mountain View, Calif.-based Google's local search and services offerings, an area boosted significantly when the search giant in September announced its agreement to buy urban guide publisher Zagat Survey LLC.

Clever Sense builds its mobile app for both Apple Inc.'s iOS mobile operating system and Google's Android. Much like Internet music service Pandora Media Inc. or Netflix Inc., Clever Sense's Alfred app refines its recommendations for users as they rate places they visit.

The Silicon Valley startup was bootstrapped by its co-founder and CEO Babak Pahlavan, and also received angel investments from several backers, including Saba Software Inc. CEO Bobby Yazdani and SAP Labs LLC's Sanjog Gad.

The news follows earlier reports that local deal site Groupon Inc. was pursuing Clever Sense.
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Tags: Clever Sense | Google Inc. | internet | search engines | software

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Olaf de Senerpont Domis

Bureau chief, West Coast; Editor, venture capital



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