
Eric
Lint played guitar in a rock 'n' roll band in college, and he keeps a
1965 Epiphone Sheraton handy in his office above Times Square in New
York. The executive vice president and global head of business
development at Reuters Group plc tends to grab it when he's working
late, which he did a lot last month, when Nasdaq Stock Market Inc. and
a private equity partner were finalizing their agreement to pay $1.9
billion for Instinet Group Inc., 61% owned by Reuters. So was Lint
playing any particular song as the deal moved toward completion? "
'Don't Look Back in Anger,' " he says with a laugh. "It's by Oasis. But
it's not a comment on the deal."
Fair enough. Yet the title does seem relevant at this particular
moment in Reuters' 154-year history. The Instinet sale is the last big
piece of a major makeover for the London-based financial data and
information company, which soared in the 1990s and crashed soon
afterward. A program of divestitures and restructuring, dubbed "Fast
Forward," has stabilized and rationalized Reuters, a company that used
to have 1,400 products and now has about 50. A couple of
well-integrated acquisitions have brought in new talent and helped
position the company to better compete with archrival Bloomberg LP.
Sometime this year, Reuters expects that revenue from its core
financial services businesses will finally stop shrinking and start
growing again. And soon - but not yet - CEO Tom Glocer plans to unveil
a new corporate strategy. "It's a growth-oriented strategy," is all
Glocer will say until July. "And although we're open to a lot of
interesting new markets, the good news is that our existing markets, as
we've redefined them, have the ability to support decent growth."
So if it's not quite time to look ahead in detail, it is a good time
to pause and consider - dispassionately - the current condition of
Reuters, and how the decisions of recent years have shaped it. As with
any turnaround, there's plenty to reflect on. "I think the challenge
historically has been focus and discipline and execution," says Devin
Wenig, president of business divisions and also a board member.
What's striking about Reuters is how often the challenges have
involved transactions - some bad, some good, some done to seize
opportunities, others done to undo previous deals or adjust to changing
circumstances, and nearly all of them complicated. "Reuters is a deal
environment," Lint observes, and indeed it became one long before he
arrived in 2000. Yet if the dealmaking has been a fact of life for a
couple of decades, its nature has changed considerably in the past few
years. These days, opportunistic diversification and decentralization
are out; strategic deals and integration are in. "I'm not a big
believer in the conglomerate effect," Glocer says. "Investors can
diversify effectively at the portfolio level. If they're buying a share
of Reuters, they should buy it because there's some strategic and
ultimately operating coherence to it."
| Adding, subtracting and simplifying |
| Reuters
has spent the last few years trying to become an efficient competitor
able to serve new categories of customers. The restructuring has
featured multiple acquisitions and disposals, and a reorganization
along customer-segment lines. Here are some highlights: |
|
Acquisitions |
Divestitures |
| Bridge Information Systems |
Tibco Software |
| In
2001 Reuters wins auction to buy key assets of Bridge out of bankruptcy
for $275 million. Deal gives Reuters a much-needed presence serving
institutional buyers of U.S. equities. Reuters later on-sells the
Bridge Trading brokerage business to Instinet. |
Business
integration software company specializing in real-time applications.
Reuters acquires forerunner Teknekron in 1994, IPOs a minority of Tibco
in the frothy market of 1999. Sells remaining Tibco stake in a January
2004 public offering that yields $115 million and reflects retreat from
solutions business. |
| Multex |
TowerGroup and Yankee Group |
| In
2003 Reuters pays $195 million for the provider of research and
earnings estimates on companies, increasing its offerings for the
buy-side. Transaction is smoothed by the fact that Reuters already had
a 6% stake in Multex. |
Purchased
in 1999, these firms sell research and advice on financial services IT
and telecom, respectively; Reuters sells both in 2004. Also in 2004,
Reuters sells ORT, a European provider of credit information, for €46.6
million. |
| Moneyline Telerate |
Radianz |
| In
December 2004 Reuters announces purchase from private equity firm One
Equity; Telerate was previously owned by Bridge. Deal gives Reuters
content in money markets and fixed income, where it lags rival
Bloomberg. The total price of $175 million includes $100 million cash,
plus Reuters' 14% holding in Savvis Communications. |
Financial
extranet is formed as a joint venture with France's Equant in June
2000; Reuters contributes its telecom network assets and takes a 51%
stake. An anticipated IPO proves impossible, though, and Reuters'
support of rival Savvis after the Bridge acquisition leads to further
strains. In 2004 Reuters buys out Equant for $110 million and sells
Radianz to British Telecom for $175 million in an outsourcing deal. |
| Instinet |
| Acquired
by Reuters in 1987, Instinet is a star performer for Reuters in the
1990s. Partially spun out in a 2001 IPO, its fortunes decline and it is
merged with Island ECN. In April Reuters signs off on a deal to sell
Instinet to Nasdaq and private equity firm Silver Lake Partners for
$1.8 billion. |
Sources: Reuters; Corporate Dealmaker |
| Monthly closing prices of Reuters shares on the LSE (in pence) |
| c. Dec. 28, 1999 - May 2, 2005 |
|
|
Jan. |
Feb. |
Mar. |
Apr. |
May |
Jun. |
Jul. |
Aug. |
Sep. |
Oct. |
Nov. |
Dec. |
|
2005 |
377.5 |
399.25 |
422.25 |
408.75 |
383 |
NA |
NA |
NA |
NA |
NA |
NA |
NA |
|
2004 |
235 |
320 |
393.5 |
400 |
373 |
359 |
355.5 |
325.5 |
320.75 |
326.5 |
375.5 |
386 |
|
2003 |
177.5 |
174 |
119 |
103.5 |
130 |
181.5 |
170.25 |
249 |
252.5 |
218.5 |
256.75 |
252.5 |
|
2002 |
680 |
600 |
538 |
541.5 |
473.5 |
466.5 |
352 |
254.5 |
283.5 |
225 |
184.5 |
235 |
|
2001 |
1133 |
1080 |
1033 |
855 |
1019 |
980 |
923 |
870 |
777 |
582 |
671.5 |
681 |
|
2000 |
849.5 |
930.5 |
1492.5 |
1272 |
1149 |
1025 |
1127 |
1300 |
1452 |
1282 |
1330 |
1079 |
NA = Not Available
Sources: Reuters; Corporate Dealmaker |
| Reuters revenue and profit/loss attributable to ordinary shareholders |
|
Year |
Revenue (£mill.) |
Profit/loss (£mill.) |
|
2000 |
£3,592 |
£521 |
|
2001 |
3,885 |
46 |
|
2002 |
3,593 |
-255 |
|
2003 |
3,235 |
50 |
|
2004 |
2,885 |
351 |
Sources: Reuters; Corporate Dealmaker |
| Reuters 2004 revenue by customer segment |
|
Segment |
2004 revenue (£mill.) |
Percentage |
| Sales & trading |
£1,180 |
50% |
| Enterprise |
481 |
20 |
| Recoveries |
321* |
14 |
| Research & asset management |
235 |
10 |
| Media |
144 |
6 |
*includes exchange fees and some customer communications costs
Sources: Reuters; Corporate Dealmaker |
The emphasis on integration comes partly out of necessity.
"We didn't have any choice but to get better the last couple of years,"
Wenig says. "We were restructuring, and we were measuring everything,
and people were holding us accountable for the plans that we put up, as
they should have." Another factor, no doubt, is all the dealmaking
experience now resident at the top of the company, which for most of
its history has been run by former journalists. Glocer, who got the top
job in 2001 and is the first American and the first nonjournalist to
run Reuters, was a deal lawyer with Davis Polk & Wardwell before
joining the company in 1993. Wenig is also a former deal lawyer
(Cravath, Swaine & Moore LLP) and an American; he also joined in
1993. Lint, yet another American, spent 12 years doing deals for
Zurich-based engineering giant Asea Brown Boveri before joining Reuters.
Finally there's the effect (or is it a cause?) of a changing
corporate culture. Bridge Information Systems Inc., acquired out of
bankruptcy for $275 million in 2001, and Multex.com Inc., which
distributes equity research and was acquired for $195 million in 2003,
did more than expand Reuters' customer base among investment managers,
known as the buy side; they've also contributed key executives to the
company and made it easier to recruit other outsiders. Of the top 70
managers in the organization, 30 have joined in the past three and a
half years, something that would have been hard to imagine in the old
days. "It was always difficult to bring people into Reuters, because we
had such an insular culture," Glocer says. Adds David Grigson, the
British-born CFO who arrived from publisher Emap plc in 2000, "We
started with a culture that said, 'We do everything best.' "
The roots of that culture go deep. For most of its history, Reuters'
only business was its global news operation - famous, but as a business
neither large nor very profitable. It was a genteel place, its leaders
prominent figures in Britain. A clever decision by the company to use
its communication lines to launch a currency-market quotation system in
1973, soon after the world's big economies shifted from fixed to
floating exchange rates, dramatically changed the business mix.
Financial data and information businesses soon accounted for most of
the company's revenue, but executives still tended to move up from the
news operation. The career path of Sir Peter Job, Glocer's predecessor,
was typical: Oxford, a stint as a journalist and then up through the
management ranks.
The financial businesses throw off copious cash and have made
numerous deals possible over the years. Reuters' ownership of Instinet,
for example, dates to 1987, when it bought the granddaddy of the
so-called electronic communications networks that revolutionized
securities trading. Never really integrated into Reuters, Instinet
proved a money spinner (and compensation conundrum) in the 1990s, an
against-the-odds success as an initial public offering in 2001 and a
money loser soon thereafter, necessitating a merger with rival Island
ECN Inc. Instinet is now poised to join up with Nasdaq amid the final
consolidation of the ECNs, which also includes the New York Stock
Exchange Inc.-Archipelago Holdings Inc. merger announced in April.
Instinet's institutional brokerage operation, meanwhile, will go to
private equity firm Silver Lake Partners.
The shifting fortunes of Instinet offer a glimpse of the
fast-changing, highly interconnected world in which Reuters operates.
At the end of the past decade, this was still a world where Reuters
seemed a master, not least in its own eyes. True, there was the
challenge posed by New York-based Bloomberg. The one-time upstart used
superior service and products to build on its bond business and
ultimately overtake Reuters, which was hampered by a ponderous
development process and a sales force focused on the information
technology department, rather than the end user. But there were still
the myriad acquisition and revenue opportunities created by the opening
and connection of the world's financial markets. "In essence, you'd go
in all over the globe and mop up the local competition," says Lint.
The revenue flowed in, and if global expansion had produced a
sprawling company, nobody seemed too concerned. Investors were also
inclined to reward Reuters for being in information technology, more or
less, in an age when talk of a new economy filled the air. Reuters'
1994 acquisition of a small Silicon Valley software company called
Teknekron Software Systems Inc. turned into a jackpot via the 1997 IPO
of a spinoff called Tibco Software Inc. When corporate venture capital
was most lucrative, the Reuters Greenhouse Fund, with its stakes in the
likes of Yahoo! Inc. and VeriSign Inc., had one of the hottest hands.
In early 2000, after CEO Job unveiled a new Internet strategy, Reuters
shares hit an all-time high. "Reuters was a company that appeared to
get the Internet, in a way that a lot of other people didn't," CFO
Grigson recalls. But that appearance would quickly fade. "Not only was
the financial services world, which is 93% of our revenue, about to go
into a period of deep retrenchment, but we, as a company, were about to
be found out."
When Glocer took over as CEO in early 2001, moving up from
a position running the Americas operations, Reuters was thought to need
a revamp, not a rescue. But soon banks were cutting back drastically on
their use of market data products, not to mention their use of bankers
and traders, and when the survivors were made to choose between Reuters
and Bloomberg, they were choosing Bloomberg. Investor enthusiasm for
IPOs, key to reaping the benefits of the Greenhouse Fund (whose
holdings had never had much strategic impact on the company), had
evaporated; the VC arm became independent in 2001, and in 2004 its
partners and chairman bought the fund from Reuters. Reuters' structure,
meanwhile, started to look bureaucratic and bloated. How bloated?
Grigson says that when the full effects of Fast Forward cuts are felt
at the end of 2006, they will have reduced Reuters' cost base by £440
million.
The elements of a Reuters turnaround didn't become clear right away.
Fast Forward, for example, wasn't launched until June 2003, following
the loss of £255 million ($276 million) in 2002, the company's worst
year. And while a decision on what to do with a given property can seem
obvious in retrospect, it often isn't so clear at the time it must be
made. Such was the case, for example, with Lipper Analytical Services
Inc., the mutual fund tracker Reuters had acquired in 1998. "When I
came in 2000," Lint recalls, "we were still trying to figure out what
to do with it." Some research companies bought in that period
(including TowerGroup and Yankee Group Research Inc.) would be sold at
a loss in 2004. But Lipper instead became a platform for acquisitions (see
box) and an important part of Reuters' plan to sell more products to
asset managers. "It could as easily have been a divestiture candidate,"
he says.
Indeed, whatever its past management shortcomings, Reuters is an
inherently complicated company in a complicated market - one reason why
focus can be so hard. Is Reuters an information company or a technology
company? Today the answer is that it is an information company that
uses technology to deliver its services and products. But acting on
that vision still poses unusual challenges, especially for a dealmaker.
"It's not like you can sort of do something in isolation," Lint says.
"It has an effect on almost every other piece of the organism."
The best way to look at these issues is the same way Lint did:
transaction by transaction. Start with the Bridge deal in 2001. The St.
Louis-based company, a one-time regional broker that with some backing
from private equity investors had acquired its way into a bundle of
businesses spanning news and information, trading and technology, was
in bankruptcy, with various competitors, including SunGard Data Systems
Inc., interested in its assets. Lint recalls Wenig coming into his
office and saying, somewhat apologetically, that even though Reuters
probably wouldn't be a buyer, it needed to look at the assets if only
to make sure that a competitor didn't get them cheaply. What the
Reuters team found amid the rubble was a solid equities information
business serving U.S. institutional investors, which would give Reuters
a much-needed presence on the buy side to augment its traditional
position among bankers and brokers. "That has turned out to be one of
those fundamental building blocks of Reuters - one of those defining
transactions of the last four years," Lint says.
Along with customers and products, the deal brought Bridge's
development talent. (Except for Harry Temkin. As it happened, Bridge's
product guruhad been hired by Reuters just before the deal.) Later on,
the Bridge acquisition would also enable Reuters to move its U.S.
service center from high-priced New York to affordable St. Louis, which
has become the company's administrative and technical hub in the
Americas. It did, however, pose a few challenges. One was the matter of
customer retention in the face of a severe market downturn; that
actually went pretty well. There was also the matter of supporting
Bridge's distribution system.
This second task was more a political than a technical challenge.
Just about a year earlier, Reuters had moved to take advantage of the
fact that it owned one of the world's largest communications networks,
at a time when network companies were worth an awful lot of money to
investors. Reuters folded its network assets into a joint venture it
formed with Equant, a France Télécom SA affiliate, retaining 51% and
anticipating an IPO down the road. Called Radianz, the venture was
billed as a financial extranet, a neutral Internet protocol platform
for delivering content and trading capabilities in 120 countries;
Reuters remained its largest customer. Bridge, meanwhile, had made a
similar move, forming a competing financial network company called
Savvis Communications Corp. - which by 2001 was hurting almost as badly
as Bridge. Reuters invested $48 million in Savvis to keep Bridge's
customer screens from going dark, and Lint joined the Savvis board.
None of this sat well with Equant. It was a classic case of joint
venture partners with diverging interests, and with the telecom bust
making an IPO exit impossible, the tensions continued. The solution
finally came in October 2004, when Reuters announced it would buy out
Equant for $110 million and then sell Radianz to BT Group plc for $175
million. This was essentially an outsourcing transaction, with the two
sides also signing a long-term service contract valued at $3 billion.
And as for that 14% stake in Savvis - well, that would come into play
down the road when Reuters got around to buying Telerate, another
Bridge property available during the 2001 bankruptcy auction.
Prior connections can also smooth deals. That was the case with the
2003 acquisition of Multex, a distributor of equity research and
earnings estimates for investors large and small. Like the Bridge
purchase, the $195 million Multex transaction gave Reuters more to
offer buy-side institutions. Reuters came into the deal already holding
a Multex board seat (occupied by Wenig) and a 6% stake in the 1993
startup. As with the Bridge deal, new talent and an entrepreneurial
approach to development were important parts of the package. "If you
look at how these guys prosecute product development," Lint says, "you
see they call somebody and get it done in about six hours."
With Bridge and Multex purchased and integrated, Reuters last year
felt ready to go after Telerate, which by this time had become
Moneyline Telerate Inc., majority owned by J.P. Morgan Chase &
Co.'s One Equity Partners LLC. Telerate's main business is providing
real-time data to the fixed-income markets, and when Reuters agreed to
buy the company in December 2004, it gained a useful weapon for taking
on Bloomberg in its bond market stronghold. Three years earlier, Lint
says, the global integration of Telerate would have been too much to
take on. The scale of that effort is indicated by the fact that Reuters
now expects to spend $82 million on it. This is on top of a purchase
price of $175 million, consisting of $100 million in cash and - here it
comes again - that 14% stake in Savvis, now valued at $75 million.
The Moneyline Telerate deal is expected to close this
summer (when the last of 13 antitrust reviews around the world is
complete), so the integration planning is well advanced. "The whole
company is organizing for the day this thing closes," Wenig says.
"What's the brand, what's the product strategy, what do we say to
customers. That's a good sign, of a company that's matured in its
ability to do deals."
It's also a sign of a company with a more rational structure, one
designed to promote accountability and make it easier to discern the
profitability of products.The old geographic organization has been
replaced by four divisions, organized by customer segment: sales and
trading, which mainly serves Reuters' classic sell-side customers;
research and asset management, focusing on investment management firms
and hedge funds; enterprise, which mainly provides data feeds for
applications that customers own; and media, the news business that
started it all but is now the smallest piece of the pie. "Now you've
got people at the top of those thinking strategically about their part
of the business," CFO Grigson says.
The structural changes extend to the corporate development setup,
which has evolved considerably since Lint's arrival in June 2000 as
head of business development for what was then the company's largest
unit. In the course of a restructuring in 2002, Lint says, the company
counted 57 people around the world involved in M&A. That became a
group of 18 divided between New York and London and run from London;
today it's a group of nine, run by Lint from New York. Lint works
closely with Wenig, whose office is next to his in Reuters' Times
Square tower, but reports to Grigson, who is based, like Glocer, in
London.
Well, why would corporate development be exempt from the efficiency
campaign? Worldwide, Reuters' head count was reduced from 16,000 to
13,000, and currently stands at 14,500. The locations where various
things get done have shifted as well. Some 500 jobs that used to be
done in places such as Edinburgh, Scotland, London and New York are now
done in Bangalore, India. Glocer even sold the historic Reuters
headquarters on Fleet Street and moved to cheaper quarters in Canary
Wharf.
All of this makes Reuters a tougher competitor - but then it will
need to be. With its core sell-side markets declining through ongoing
consolidation, it needs to capture share elsewhere from a tenacious
Bloomberg. Telerate should help in fixed income, but that deal hasn't
even closed yet. And there's still plenty of work to do on the buy side
as well. "The Bridge acquisition helped them there," says Larry Tabb,
CEO of Tabb Group, a financial technology advisory firm. "But they
still don't have nearly the penetration that Bloomberg has on the buy
side or in the hedge fund world."
Research and asset management should be a bright spot; the Reuters
Knowledge product (created with Multex talent) is doing well in a realm
where nobody really dominates at present. And Glocer also sees an
opportunity to build the media business beyond its historical position
as a wholesale news provider, leveraging the company's brand and global
reach. The goal is to reach a much bigger audience online and through
ventures such as the cable business channel Reuters just announced with
The Times of India.
Still, the real action will have to come in Reuters' core financial
services business. This arcane, hard-to-predict world continues to be
transformed by trends such as algorithmic trading and direct market
feeds and to offer evidence to support a range of opinions. Jack
McConville, a senior analyst at Shore Communications Inc., for example,
believes in the power of incumbency, citing Reuters' position in
foreign exchange, and Bloomberg's in bonds. "If you're first, you're
forever first," he says. Wenig naturally takes a different view.
"There's an absolute revolution in the way firms use technology to
trade securities," he says. "And that game we haven't even started.
We're in the first minute of the first quarter."
Just what Reuters' game plan will be remains for Glocer to say. But
for Eric Lint, it is likely to involve some nights at the office,
picking up his guitar when it's time for a break. More dealmaking is
surely in the offing. Says Lint, "It's in the DNA of this company." - Kenneth Klee
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