PricewaterhouseCoopers is out with its 2006 Licensing Competitiveness Study, and the results don't paint a rosy picture for companies with smaller IP portfolios. Based on 151 telephone interviews with technology, biotech and entertainment and media execs, the study found that:
-Companies with small portfolios struggled to keep pace with global licensing growth
-Companies are forecasting faster growth for relatively larger IP portfolios than for smaller IP portfolios
-Companies with large IP portfolios are better able to monetize IP

According to PWC's David Marston, who heads up licensing management in the U.S., "Small companies continue to be the source of innovation but are now forced to either become a company worth acquiring or to face a steady decrease in licensing growth." — Suzanne Stevens

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