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Sunday, November 22, 
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Flying high for less

Posted on November 15, 2006 at 2:25 PM
Filed under: Acquisitions
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US Airways CEO Doug Parker is a visionary guy who's not afraid to go after troubled targets. His company's $8 billion hostile bid for Delta Air Lines is the second deal involving a bankrupt target in 18 months. Parker's America West acquired US Airways out of bankruptcy for $1.5 billion in May 2005. If the Delta deal flies, it would create the world's largest carrier.

But, as Lou Whiteman reported in Corporate Dealmaker last year, Parker isn't all about scale. He went after US Airways in large part to further his vision of creating a national discount airline that would have the reach of a legacy carrier and the price structure of a discounter. It's unclear whether Parker would make Delta part of that vision if the deal takes off. But if he does, it could turn industry pricing on its head. — Suzanne Stevens



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