In its ongoing battle to strengthen its position in online advertising, Yahoo! Inc. is acquiring the 80% of Right Media Inc. it doesn't own for $680 million in cash and stock. Google Inc. recently made a bid to lengthen its lead by signing a deal to buy online ad company DoubleClick Inc. for $3.1 billion. Founded in 2003 and based in New York, Right Media is privately funded, including investments from Yahoo! and Redpoint Ventures. For another angle on Yahoo's prospects, see our Corporate Dealmaker feature on its intellectual property strategy.

Read the related feature from Corporate Dealmaker

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