Listen up teachers. Your students will soon have a tempting new classroom distraction available on their cell phones. Beginning later this week, students — and everyone else for that matter — will be able to access MySpace free through an ad-supported site on their mobile phones.

Up to now, the only way to get a social networking fix wirelessly was through Fox Interactive Media's premium service. FIM is partnering with the mobile advertising network Millennial Media Inc. to both sell and serve mobile-based ads.

The mobile rollout is happening just as Jack Kennedy settles in as FIM's new EVP of strategy and corporate development. Kennedy, who previously headed up corp dev for News Corp.'s business development group, will likely play a key role in the mobile strategy in the months ahead, as FIM rolls out FOXSports.com, RottenTomatoes.com and other FIM properties on free mobile sites. The teachers of America will be thrilled. — Suzanne Stevens

Go to the article from Corporate Dealmaker

Join Corporate Dealmaker's LinkedIn forum