Google Inc. has been embracing mainstream media. Since May, their online platform Google TV Ads has been operational; it's used for buying, selling, measuring and delivering television ads. Now the search giant is teaming up with New York's Nielsen Co., establishing a multiyear, strategic relationship. They will use Nielsen's television audience measurement to bring demographic data to the Google TV Ads platform, which has the ability to report second-by-second set-top box data to advertisers. Additional terms of the deal were not disclosed.

Google just rode their ad scheme to big third-quarter profit as well. Of course, that scheme is receiving some scrutiny from the FTC as Google tries to complete its $3.1 billion deal to buy DoubleClick Inc. The European Commission on Monday extended its review of the deal to mid-November.

While they're racking up dollars on their Internet ads and chasing down Microsoft Corp. in market cap, Google has also been losing some talent — including Salman Ullah, their director of corporate development. He left Google to found a venture capital firm. — Baz Hiralal

Go to the Nielsen-Google deal news
Read more on Ullah's and other Google exec departures
Also: Microsoft beats out Google in Facebook deal

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