Adobe Systems Inc. and Yahoo! Inc. just launched Ads for Adobe PDF Powered by Yahoo!, an opt-in service enabling online commercial publishers to gain revenue by including timely ads next to PDF-based content. Financial terms of the deal were not disclosed.

To join the free program, publishers must register online, and then upload their Adobe PDF content so that it can be ad-enabled before distributing PDFs as they normally do. Ad revenue will be shared by Adobe, Yahoo! and the content publishers.

Yahoo! has been quite busy forming alliances; the company recently upgraded a deal with Sony BMG to extend its video-on-demand license. A week before that, it announced nine new partnerships with some of the leading mobile operators across the Asia Pacific region.
— Baz Hiralal

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