Google Inc.'s Chris Sacca, head of special initiatives, is pretty enthused about the Federal Communications Commission's upcoming auction of wireless spectrum in the 700 megahertz. Referring to chairman and CEO Eric Schmidt's comments, Sacca wrote on the official Google blog that "regardless of how the auction unfolds, we think it's important to put our money where our principles are. Consumers deserve more choices and more competition than they have in the wireless world today."

The broadband dominance of cable and phone companies will be challenged on Jan. 24, when the auction officially begins. Google is looking to get the "C Block" of the spectrum for a reserve price of $4.6 billion. If Google gains the ability to become a mobile phone or Internet service provider, it could partner up with other firms to challenge the mainstream competitors.

Also, The Deal reports that the FTC is poised to approve Google's $3.1 billion acquisition of online ad provider DoubleClick Inc., without any conditions. — Baz Hiralal

Read Sacca’s post
Go the FCC auction story
Go to the DoubleClick story

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