For good reason, much of the coverage of the court battle between
John Malone's Liberty Media Corp. and Barry Diller of
IAC/InteractiveCorp has focused on the outsize personalities involved
and the bitterness of the dispute between the two erstwhile
allies. But this is also a case of two hyper-clever corporate
dealmakers (three, if you include Liberty CEO Greg Maffei) trying
to move their companies forward in a fast-changing industry, only to be
tripped up by some complex, interlocking mechanisms for ownership and
control that must have seemed like a great idea a decade ago.
In TheDeal.com,
Richard Morgan details the current state of play. Diller went to court
in Delaware last week for permission to collapse IAC's dual-class
shareholder structure on four units it plans to spin out of IAC,
inluding HSN home shopping network and LendingTree. Liberty, which owns
about 30% of IAC but controls 61.7% of the shareholder vote by virtue
of its lock on the supervoting Class B shares, responded with a legal
broadside on Tuesday. Liberty wants to boot not just Diller but
also his board, and contends that Liberty now controls IAC.
So how did it come to this?
Diller (photo right) built a new TV network at Fox in the 1980s and
early 1990s. Malone (photo left) built cable TV behemoth TCI,
which he sold to AT&T Inc. in 1998. But for their next acts, both
men went on to amass collections of promising media assets without any
cohesive operating logic. In recent years, both have had to
respond to stock market pressures to restructure and create real
operating companies from those assets. Morgan explains Diller's plans
for IAC in this November 2007 article. In another November article, The Deal's Chris Nolter described the restructuring of Liberty.
Blame Diller for starting the current battle by overplaying his
hand. But it's also the kind of thing that happens when strategies
change, the interests of a couple of partners diverge, and structures
that made sense under one set of circumstances no longer seem as
clever. - Kenneth Klee
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