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Sunday, November 8, 
8:18 am

Microsoft reorganizes leadership of entertainment business

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ShaneKimBig.pngAs Microsoft Corp, regroups after its abandoned Yahoo! Inc. bid, the company may be looking to grow its Interactive Entertainment Business. The Redmond, Wash., giant recently reorganized the management structure of the business to help it better respond to growth opportunities. Shane Kim, who had been corporate vice president of Microsoft Game Studios, has shifted into the newly created role of vice president for strategy and corporate development. In his new role, Kim will develop growth opportunities with partners across all parts of the global Interactive Entertainment Business, which includes the game studio, Xbox, Xbox Live and Games for Windows division.

As we reported previously in Corporate Dealmaker, the gaming sector is underpinned by a web of alliances, and Microsoft Game Studios has been a major player, sometimes aligning itself with game developers, other times buying them outright. Most recently, Kim led MGS' 2006 acquisition Lionhead Studios, creator of the "Fable" series for the Xbox.

Microsoft Game Studios veteran Phil Spencer will lead the studio. Both Spencer and Kim will report to Don Mattrick, SVP of the Interactive Entertainment Business. - Suzanne Stevens



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