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Selling the Cubs will help, but it won't bail out Sam Zell's Tribune Co.

Posted on July 15, 2008 at 12:11 PM
Filed under: Acquisitions | Corporate Strategy | People
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sam_zell.jpegA record seven Chicago Cubs will hit the diamond in Tuesday's Major League All-Star Game at Yankee Stadium. Tribune Co. chairman and chief executive Sam Zell can only hope that bodes well for his auction of the team. First round bids for the Cubs -- which is being sold along with Wrigley Field and Tribune's 25% stake in Comcast SportsNet Chicago -- are due Friday. Analysts are predicting a price of around $1 billion, and at one point at least, there were a reported 10 interested parties.

If the bidding heats up, it will be an unusual bit of positive news for the upbeat and irreverent Zell. The real estate tycoon turned publishing czar has been in near constant deal mode this year, selling off assets to avoid defaulting on billions in loans used to finance his $8.2 billion deal to buy Tribune. Consider some of what has transpired since the buyout closed in December:
  • Turmoil and job cuts at Tribune's flagship papers. The Chicago Tribune and the Los Angeles Times have seen a parade of top editorial talent depart, the latest being Times publisher David Hiller and Tribune editor Ann Marie Lipinski. And with ad sales off 15% in first-quarter 2008, the papers have also been cutting jobs, 250 at the Times and 80 at the Tribune this year.
  • A strategic review of major real estate holdings. Zell announced in late June that he was considering options for Tribune Tower and Times Mirror Square.
  • A failed sale of Wrigley Field. Zell was able to package the storied ball park in the Cubs' auction only because an earlier sale fell through in June, when Tribune could not come to terms on a no-tax proposal from the Illinois Sports Facilities Authority.
  • The sale of Newsday. Sure, the sale in May to Cablevision for $650 million will help alleviate Tribune's debt burden, but it also meant the loss of a prized asset in a troubled portfolio. Newsday brought in $500 million in 2007 revenue, accounting for 10% of Tribune's sales.
So where does this leave Zell? In addition to the Los Angeles Times and the Chicago Tribune, Zell's company owns The Baltimore Sun, the Orlando Sentinel and a handful of smaller papers. Tribune's broadcasting group operates 23 television stations and a number of news and information Web sites.

When Zell took control of Tribune back in December, he announced his intention "to create a fresh, entrepreneurial culture that is fast and nimble." Getting there, it seems, is going to take some time. - Suzanne Stevens

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Comments
Comments
From: Lawrence K,

Sam Zell is a putrid moron surrounded by a bunch of losers. He did well in real estate, where he was able to explot society's poorest and weakest, those living in trailer homes. He was an excellent parasite. But he began to believe his own lies about being a business genius, and that was his downfall. In a real business where you actually have to produce something, he's a dismal failure.


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