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Thursday, November 26, 
12:00 am

Is Wonder Bread what Sara Lee needs?

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slee.gifAn article in Wednesday's Wall Street Journal  took stock of the ongoing restructuring at Sara Lee Corp., where CEO Brenda Barnes announced a write-down of nearly $1 billion in the fourth quarter related to its 2001 acquisition of the Earthgrains bread company.

Though Sara Lee has  been doing more selling than buying under Barnes, the Journal piece mentions the possibility of it acquiring Interstate Bakeries Corp. So what's going on with  the maker of Wonder Bread and Twinkies?

In bankruptcy since September 2004, Interstate has drawn interest from Yucaipa Cos. LLC, Bimbo Bakeries USA Inc. and Ripplewood Holdings LLC. A big factor in any deal will be labor agreements with the International Brotherhood of Teamsters. On July 17 a judge approved the sale of some real estate, part of the lengthy  reorganization process.

Thomas Hansson took over as Sara Lee's senior vice president of strategic planning and corporate development in March of 2007. He's continued the selling, but Sara Lee still sprawls. Brands include Douwe Egberts coffee, Sanex deodorant, Hit insect repellent, Sara Lee bread, Hillshire Farm deli meat and Jimmy Dean sausage.

Interstate Bakeries bakery brands, which include Hostess, Wonder, Home Pride, Drakes and Beefsteak, would fit into Sara Lee's portfolio, adding more products and focus on the core bakery business. They'd also make it even more important for Sara Lee to hedge or otherwise deal with the high cost of wheat, one of the problems it's struggling with.

Sara Lee has been slowly peeling away ownership of its international businesses as part of its restructuring effort. The company sold its European meats business for $614 million in a joint venture of U.S. pork heavyweight Smithfield Foods Inc. and Oaktree Capital Management LLC in 2006, and its 49.9% stake in Mexico-based Qualitia Alimentos to joint venture partner Xignux in March of 2008- Maria Woehr

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