The Deal
Monday, November 23, 
12:18 pm

Why sell NBC Universal when it's so synergistic in China?

Posted on August 4, 2008 at 5:15 PM
Filed under: Corporate Strategy | Divesting and Restructuring | Growth Strategy
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ge.gifHow much the disparate businesses of General Electric Co. really support each other is a long-running discussion. Lately there's been some investor sentiment that the conglomerate should sell off its NBC Universal media unit.

But as related in a Reuters report, GE is making an interesting counterargument based on all the good will it's building up in China with NBC broadcasting the Olympics there and GE being a major sponsor. Company officials say they're on track to double company revenue in China to $10 billion by 2010.

Strategic partnerships like the one GE has with Beijing Taiyanggong Gas-Fired Thermal Power Co. Ltd may seem far removed from the games. But come to think of it, decision-making remains rather centralized in China.

So NBC Universal stays. Meanwhile, the company's appliance unit is still available, even as GE proceeds with plans to spin off the entire commercial and industrial group (of which it is part) to shareholders. -- Maria Woehr

GE plays the spinoff card
Zucker, NBC and spinoffs

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