The Deal
Saturday, November 21, 
4:01 pm

More on managing strategic alliances

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As we noted on Thursday, strategic alliances are seen by many dealmakers as a necessary nuisance. They're a pain to manage, but are a requirement in today's competitive global marketplace. In the current issue of The Deal newsweekly, Scott Wilson and Doug Tuttle of Deloitte Consulting LLP offer advice on how to make alliances less painful and, ultimately, more successful.

Wilson and Tuttle advise potential partners to make the motivations and objectives behind the alliance "completely transparent," develop a sound governance mechanism, make trust a priority and to strive for "comparable learning capacities to avoid imbalances that can lead to competitive disadvantage."

Considering the high failure rate for alliances -- upwards of 50% by most counts -- the column is worth a look. - Suzanne Stevens

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