Judging from the headlines about the media business, you'd think the sun was setting on the whole concept of print products. But a deal by Time Inc. reminds us that magazines are still around, and that a magazine giant is still interested in an old-fashioned way of selling them.
On Thursday Time
acquired QSP Inc., a company that works with school and
youth groups to sell magazine subscriptions for fundraising purposes. Time bought QSP for $110 million from the
Reader's Digest Association Inc.
Obviously Readers Digest has a different view of the channel, perhaps because it has fewer titles to sell. Years ago, the two companies were partners in QSP.
Another print sales channel changed hands on Thursday as well. Scholastic
sold its direct-to-home
continuities division, which sells books through telemarketing and direct mail, to Norwegian firm Sandvik AS for an undisclosed amount. Sandvik runs children's book clubs.
- Maria Woehr
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