On the eve of possible
dealmaking for the two pieces of AOL LLC--the struggling dial-up business and the more promising content and advertising side--it's a good time to recap what Time Warner Inc. CEO Jeffrey Bewkes has been doing to
build the content and ad business.
Since Bewkes took over, AOL spent $850 million in cash for social media networking Web site Bebo Inc.;
acquired Goowy Media Inc., a widget development and analytics tools company; and
bought Quigo, a leading site- and content-targeted advertising company that is part of AOL's
Platform-A advertising business.
Once responsible for acquisitions and strategic investments at AOL, Lynda Clarizio recently
took over as president of Platform-A.
Where's the ad/content piece of AOL headed? The Wall Street Journal reports that discussions with Yahoo Inc. are more advanced than those with Microsoft Corp., and that analysts value the ad and content business at $3 billion to $4 billion. --
Baz HiralalTime Warner Is Ready
To Deal AOL Components
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