The Deal
Wednesday, November 25, 
11:34 pm

Downturn accelerates digital conversion of media biz

Posted on November 19, 2008 at 12:27 PM
Filed under: Corporate Strategy | Divesting and Restructuring
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Nothing like a severe downturn to lend urgency to the task of changing a fading business model. The auto industry will surely look different in a few years. Maybe retail will too. But for really transformative change, consider the media business, where the often painful migration from print to digital distribution continues to gather speed.

On Tuesday, Forbes said it is merging its online and print sales staffs, and soon its online and print edit staffs.

On Wednesday, Ziff Davis Media Inc. said PC Magazine, once so fat and lucrative, will go all digital in January.

On Nov. 5, US News & World Report said it would go all digital except for monthly consumer guides.

And in an interview posted Wednesday at the Editors Weblog, Christian Science Monitor editor in chief John Yemma tells why his paper is going digital, except for a weekly magazine.

The Deal is part of the trend. The Deal magazine is going from weekly to biweekly, even as we step up our online efforts and emphasize our new, powerful Pipeline offering. - Kenneth Klee



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