While the companies say the decision was mutual, Yahoo! can't feel good about news that Telemundo is partnering with Microsoft Corp. to launch its own Spanish-language site, telemundo.com, in January. Peter Blacker, Telemundo's executive vice president of digital media and emerging business, told Multichannel.com that his company needed an identity apart from Yahoo!, and that advertisers found the "Yahoo! Telemundo design too cold for them." He says Microsoft's video-streaming technology made it the right partner for Telemundo. - Suzanne Stevens