Posted on December 1, 2008 at 9:47 AM
Filed under: Corporate Strategy | Deal International
Tagged: coca-cola co. , muhtar kent

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What are the working assumptions of Coca-Cola Co. CEO Muhtar Kent as he sets strategy for the beverage giant?

Increasing costs for energy and foodstuffs, rapid urbanization (especially in China and India) and a global middle class that should add a billion members in the next 12 years, despite the current financial crisis.

Coke's pending acquisition of China Huiyuan Juice Group for $2.3 billion is one big bet on those trends. But acquisitions, Kent says, are not the most important part of Coke's strategy by any means. "I think that organic growth is the oxygen of our system," he told Knowledge at Wharton in an interview published Nov. 26. - Kenneth Klee

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