Posted on February 23, 2009 at 12:50 PM
Filed under: Acquisitions | Information Technology | Integration
Tagged: aol , bebo , Facebook , MySpace , socialthing

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Time Warner's AOL unit is playing catch-up in social media, using acquisitions to chase Facebook Inc. and News Corp.'s MySpace. According to reports on Cnet and Boomtown, it's making progress.

In March of 2008 it bought social networking site Bebo, paying (some said overpaying) $850 million. Based in San Francisco, Bebo has most of its users in Europe, especially the U.K. and Ireland. AOL also bought social data aggregator SocialThing in 2008.

Now it's using SocialThing functionality to enhance the Bebo offering and enable users to post the details of their lives online in album form.

Late last month we linked to a report on TechCrunch saying that AOL was considering a sale of Bebo. AOL said it was not considering such a sale. - Kenneth Klee






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