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Sunday, November 22, 
4:15 pm

Fiat's very public due diligence on Chrysler

Posted on February 3, 2009 at 1:25 PM
Filed under: Corporate Strategy | Detroit Breakdown | Joint Ventures and Alliances
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Megaphone.pngGiving multiple press interviews while your team is engaged in due diligence is not the typical way to execute a deal. But then, the announced acquisition by Fiat SpA of a 35% stake in Chrysler LLC (with an option to go to 55%) is not a typical deal by any means.

So Fiat CEO Sergio Marchionne, visiting Birmingham, Mich., with a dozen or so execs, spoke Monday with The Wall Street Journal and the Detroit Free Press, among others.

Among the key points he makes in the Freep article: Fiat has no designs on bailout money; Chrysler could make small cars based on Fiat's architecture in as few as 30 months if the deal goes through; and although Fiat wouldn't put any cash into Chrysler, its technology and executive time is a significant investment.

And one more thing: As far as he can see, Chrysler has no other options. - Kenneth Klee


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