The Deal
Tuesday, November 24, 
1:19 am

Playboy considers outright sale as losses mount

Posted on February 18, 2009 at 3:25 PM
Filed under: Corporate Strategy | Trends
Tagged: , , , ,
[ Share ]  [ E-mail ]  [ Leave a Comment ]
Playboy2.pngIt looks as if sex isn't selling much these days. Playboy Enterprises Inc., which is looking for a new CEO, dealt another blow to the publishing industry as the famed magazine publisher reported mounting losses. It posted a net loss of $145.7 million for the fourth quarter as consumers become increasingly hesitant to spend.

Chicago-based Playboy said in a conference call it would be open to discussions about an outright sale of the company, or changes in the strategic direction of the flagship Playboy Magazine. Playboy recently said it will consolidate its publishing and online operations and is making job cuts.

As the AP notes, $146.4 million in losses came from goodwill impairment and other intangible company assets -- the charges pertained mostly to television acquisitions it made in the late 1990s. For the publishing group, revenues were down 11% to $22 million year over year, primarily due to lower advertising and circulation revenues at Playboy magazine.

Along with a new strategy, Playboy needs a new CEO. Last month, Hugh Hefner's daughter Christie Hefner stepped down as chief after 20 years at the helm, handing a temporary role to long-time director Jerome Kern. Christie got a $2 million severance when she left and signed non-compete agreements.

In other news, the lack of an underwriter stalled an IPO at Penthouse magazine owner FriendFinder Networks Inc. Bringing a bit of humor to situation were Larry Flynt, publisher of Hustler magazine, and Joe Francis, producer of "Girls Gone Wild" videos. They actually suggested that the porn industry get $5 billion in TARP money. I don't think Treasury Secretary Timothy Geithner has officially responded to the request. ... - Baz Hiralal

See the earnings release



Join Corporate Dealmaker's LinkedIn forum

Comments
Post a comment


Search


Search For

Corporate Dealmaker Video


Deal Economy 2010: Morgan Stanley's Smith Barney integration

Morgan Stanley's Rosenthal on the nitty gritty details of the Smith Barney integration.
Decade of The Deal


Movers & Shakers


Juergen Lasowski
Onyx Pharmaceuticals Inc.

Edward Swallow
Northrop Grumman Corp.

Owen Mahoney
Outspark

Alice Kim
FLO TV Inc.

Eric Hausler
Isle of Capri Casinos Inc.
Juergen Lasowski, Onyx Pharmaceuticals Inc.
Edward Swallow, Northrop Grumman Corp.
Owen Mahoney, Outspark
Alice Kim, FLO TV Inc.
Eric Hausler, Isle of Capri Casinos Inc.


COMPLETE MOVERS & SHAKERS ARCHIVES

The Magazine


MACDdec1cover.gifAnd the winners are...
Even in a period when things like toxic credit default swaps and noxious structured investment vehicles dominate the conversation in many parts of the deal community, people are still willing to take the time to recognize skill and achievement in the strategic transactions that help those companies adapt and grow.
View the complete issue


Last Issue
Archives
Suggest a topic
Purchase a reprint
Subscribe to The Deal


Monthly Archives


Syndicate

Contributors

footspacer.jpg footspacer.jpg footspacer.jpg footspacer.jpg footspacer.jpg


©Copyright 2009, The Deal, LLC. All rights reserved. Please send all technical questions, comments or concerns to the Webmaster.