The Deal
Tuesday, November 24, 
8:03 am

Coke launches $2B China investment plan

Posted on March 6, 2009 at 3:04 PM
Filed under: Acquisitions | Best Practices | Deal International | Growth Strategy | Research and development
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With so many companies scaling back, it's nice to hear about one charging ahead, even if it is in China -- which is where Coca-Cola Co. (NYSE:KO), plans to invest $2 billion over three years.

The Wall Street Journal China blog put the number in context, noting that from 1979 to the present, Coke has invested about $1.6 billion in China. The report said Coke's money will be used for new plants and distribution infrastructure, sales and marketing and R&D (it opened a $90 million R&D center in Shanghai on Friday).

We'll have to see how that affects Chinese officials' opinions of Coke's intention to buy China Huiyuan Juice Group Ltd. for $2.4 billion. The fact that China's economic growth is slowing could help to boost the deal's prospects.

The deal, billed as the biggest foreign corporate takeover in China, has echoes of InBev SA's acquisition of American icon Anheuser-Busch Cos. - Baz Hiralal





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