
Time Warner Inc.'s (NYSE:TW) AOL LLC unit has lured another executive away from Google Inc. (NASDAQ:GOOG). AOL
announced Thursday it has hired Jeff Levick as president of global advertising and strategy.
Levick (pictured) previously headed industry development and marketing at Google, and he replaces Greg Coleman, who had been president of AOL's advertising sales unit Platform-A since February. Levick will be in familiar company at AOL. Former Google head of U.S. sales Tim Armstrong
took over as chief executive of AOL in March.
There's been much speculation about AOL's future. The unit has not performed well for parent Time Warner. First-quarter ad revenue was off 18%, and AOL announced a 10% workforce reduction in January. The option most commonly discussed is a spinout of AOL, which some industry analyst speculated might be fueling the recent management changes. (The Deal Pipeline subscribers can read more
here.)
On the topic of management changes, Google has seen its share. As our
sister blog Dealscape reported in April, Google has seen an exodus of top executives in the past few months.
- Suzanne Stevens
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