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Tuesday, February 9, 
9:09 am

StumbleUpon finds strategy better sans eBay

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StumbleUpon, acquired by eBay Inc. (NASDAQ:EBAY) two years ago for $75 million, is parting ways with the online auction giant as it returns to the ranks of an investor-backed startup. StumbleUpon said there were a lack of synergies with eBay -- the same reason Skype Technologies SA may be returning to its founders as eBay focuses on e-commerce.

San Francisco-based StumbleUpon is now backed by the original company founders, Garrett Camp and Geoff Smith, as well as a number of investors including Ram Shriram of Sherpalo Ventures, Accel Partners and August Capital. Camp becomes CEO of StumbleUpon.

StumbleUpon, which operated almost independently of eBay, uses a social networking approach to generate search results. Instead of just typing in your search terms and getting relevant results via normal search engines, users get links to Web pages that other like-minded surfers or even friends have flagged as quality sites.

Not all that tech savvy? Here's a more in depth explanation. - Baz Hiralal

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