In a Wednesday post about the
frontiers of booze M&A, I cracked wise on the topic of tequila, opining that it tastes awful and gives you a headache.
Greg Cohen, who works with the Patrón Spirits Co., soon wrote in to say that while he enjoyed the post, I obviously haven't tried their tequila, or any other ultra-premium brand.
Which is true, so far as I can recall. In any event some people obviously think Patrón Tequila tastes good. Last year Bacardi Ltd. took a minority stake in the company, which also makes Pyrat Rum, according to The Deal Pipeline.
Closely held Patrón is based in Las Vegas. I just hope they didn't read what I said about the
bikini parade there last week. -
Kenneth Klee
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You should try Cabo Wabo Tequila. It tastes amazing (I once heard it described as "Cactus Smoke") and actually makes you feel great the morning after. Pick up a bottle of Cabo Wabo Reposado this holiday weekend and give it a go. It won't disappoint.