At this week's All Things Digital conference, Microsoft Corp. (NASDAQ:MSFT) is
expected to
announce a new search engine, dubbed Bing, and an ad campaign to go with it. Microsoft may also be
positioning for a joint venture or acquisition; last week it registered a limited liability company in Delaware.
Everyone knows Google Inc. (NASDAQ:GOOG) absolutely dominates Internet search, and even Microsoft's projected $80 million to $100 million ad blitz using every medium from TV to print may not enable it to siphon off any reasonable market share. But the strategy will be to convince people that its search engine produces better results than the competition.
AdvertisingAge.com writes that people with knowledge of Microsoft's plan said the ads won't go after Google or Yahoo! Inc. (NASDAQ:YHOO) by name, instead focusing on planting the idea that today's search engines don't work as well as consumers previously thought by asking them whether search really solves their problems.
Along with the debut of the new search engine, the creation of that LLC is stoking rumors that Microsoft will announce a partnership with someone like Yahoo! or buy its Web search business. -
Baz HiralalGo to the story from ZDnet
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Juergen Lasowski
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I don't get it... why did they get such a stupid name??? They should have bought something like find.com