Yahoo! Inc. (NASDAQ:YHOO) chief executive Carol Bartz, in a
video interview with Tech Ticker, said the Internet giant is not a search company and would seek to monetize its 76% reach of the U.S. Internet audience by keeping users happy.
In the eight-minute interview, Bartz lays out her strategic priorities: social, mobile, video.
Bartz has also
made it clear that whatever it is Microsoft Corp. (NASDAQ:MSFT) is announcing this week, it probably won't be an acquisition of Yahoo!'s search engine.
Along with
introducing a new search engine -- dubbed
Bing -- and spending around $90 million to advertise it and hire people to work on it, Microsoft registered a limited liability company in Delaware. Some speculated that move positioned Redmond, Wash.-based Microsoft for an acquisition or joint venture. Naturally, techies thought Yahoo! would be part of that move.
The technology center on our sister blog Dealscape noted that Bartz quieted any thoughts of a deal-to-be-announced, saying she would be open to striking a search deal with the software giant
if it offered "boatloads of money."Bartz also thinks
Yahoo!'s search strategy is a step above Google Inc.'s (NASDAQ:GOOG) in that it offers a more personal experience. -
Baz HiralalSee the interview with Bartz
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