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Sunday, November 8, 
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Christie is N.J. GOP gov choice; Listerine mystery remains

Posted on June 3, 2009 at 1:20 PM
Filed under: Intellectual property | Movers & Shakers | Research and development
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christie,chris125x100.jpgIt's official. New Jersey Republicans on Tuesday chose former U.S. Attorney Chris Christie as their gubernatorial candidate. He'll oppose Gov. Jon Corzine next fall.

Which inspires us to resurface a quirky detail Christie revealed in financial disclosure statements and The Star-Ledger reported on last month. In 2004, he earned more than $15,000 from royalty rights by investing in Listerine products, such as breath-freshening strips.

"These strips have been a boon to us," Christie laughingly told The Star-Ledger. So it's not like he's hiding anything. It's just that we remains puzzled as to how this came about. As we previously observed, it doesn't seem like Pfizer Inc. (NYSE:NYSE:PFE) (Listerine's owner at the time; it now belongs to Johnson & Johnson [NYSE:JNJ]) or previous owner Warner-Lambert Co. would have needed outside investors in Listerine or its offshoots.

Maybe those rights were inherited? Or perhaps Christie invested in some entity that Listerine rights got passed down to?

We can only muse. But check out this1998 Web page on trade secrets, which cites the "Listerine Formula case," and this Time magazine article from 1966 (!) on royalty income.
 
Apparently Dr. J.J. Lawrence, Listerine's inventor, signed a pretty strong royalty agreement in 1881 when he sold the product to J.W. Lambert. - Kenneth Klee


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