The company also announced that it had signed separation agreements with Moskowitz and its COO and CFO that modified the executives' original employment contracts. The agreements, which would be null and void if the merger falls through, will "substantially reduce the change-in-control payments to be paid to each executive officer upon consummation of the merger." A sign perhaps of just how precarious Medialink's financial situation had become. 

Medialink shareholders will vote on the merger at a special meeting to be held in August. Should the deal move forward, one integration challenge, as PRWeek noted, will be blending client bases. NewsMarket derives revenue from long-term subscriptions, while Medialink works directly with public relations agencies. - Suzanne Stevens