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Wednesday, November 25, 
10:51 am

IP questions surface in GM Hummer auction as well

Posted on September 8, 2009 at 4:10 PM
Filed under: Deal International | Detroit Breakdown | Divesting and Restructuring
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HummerJump.jpgOnce again, patents and intellectual property concerns appear to be getting in the way of a planned General Motors Co. divestiture.

The automaker's planned sale of its gas-guzzling Hummer unit to Sichuan Tengzhong Heavy Industrial Machinery Co. has reportedly been delayed by China's Ministry of Commerce, with the ministry seeking details about whether Tengzhong is buying Hummer's patents or just the brand.

GM sources discounted the chances of the probe derailing the Hummer deal, explaining that the regulator found Tengzhong's application to be incomplete and is asking for additional information, but it is interesting to note that questions over patents and intellectual property are also central to the separate GM auction of its Adem Opel GmbH European unit. GM has dragged its feet on a proposed sale to a consortium led by Magna International Inc. (NYSE:MGA) reportedly in part due to concerns that Opel technology would fall into the hands of Magna's Russian partners.

GM seemingly has no such concerns about the Hummer deal, saying that it is working with government officials in both the U.S. and China to sell them on the merits of the acquisition.

While that could mean GM is not transferring extensive IP to Tengzhong as part of the deal, it seems just as likely that GM is simply unfazed by the idea of Hummer and its 14 miles per gallon engine technology falling into foreign hands. With GM (and much of the world) focused on green technology, Hummer's products seem passé. Indeed, back in June when the deal was announced Hummer officials focused on the buyer's willingness to invest in new research and development to reshape the brand's offering toward more fuel efficient vehicles.

Which all goes to show that while Opel and its small car tech is the direction GM is headed, Hummer is more a reflection of the past the automaker is now trying to outrun. Look for GM to be as accommodating toward Hummer as it is cautious on Opel as it tries to conclude both auctions in the coming months. - Lou Whiteman

Lou Whiteman is a senior writer covering the automotive, transportation and industrial sectors. Follow him on Twitter @louwhiteman




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Comments
Comments
From: Marie Franklin,

There will need to be some serious revamping in order to make a Hummer more fuel efficient. If this happens, the Hummers we know will cease to exist in favor of smaller, more economical vehicles.


From: Knarf,

This article was going great until the author injected his own tech-ridiculousness into it.

Hummer isn't passe, it's an off road vehicle like a Jeep Wrangler or Toyota FJ. The Hummer and Jeep are just WAY more capable than the FJ. All of them use more fuel than their less capable counterparts. If sales were the only measure, certainly the Prius would have been passe to right? I mean earlier this year it's sales fell farther than Hummer's did. Of course we all know that's really a function of a credit crisis and falling fuel prices, not the passe status of the vehicle itself.

14 MPG has nothing to do with engine tech. It's about vehicle mass and aerodynamics which suck in 4X4's. In fact, the more capable the 4X4, the worse those two parameters get. It it just how it is. Hummers are extremely capable, make the trade off if you wish or don't.

That said, an H3 get's a solid 20 MPG at 65 MPH. H2's with their "engine technology" get a lot better fuel economy than an early 90's Land Cruiser with 35's (H2's come with 35's) which only got about 10 MPG "engine technology". In fact, those LC's had inline 4L inline six's. The H2 has a huge V8 and gets MUCH better fuel economy. GM deserves kudos for pulling that one off. New LC's have street tires and no ground clearance so really can't be compared since they have taken a capability trade off for MPG and on-road ride for the soccer moms.

Anyway, Hummer was and is not meant to be a mainstream vehicle any more than is a Jeep Rubicon. GM had Chevy for that. Sure some people will use them that way and not wheel them but that is their prerogative. Hummers don't even come in 2WD versions for crying out loud. For someone who wants capability, a fuel efficient hybrid is a ridiculous notion.

Knarf


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