The Deal
Saturday, November 21, 
7:47 am

Critiquing Cisco's acquisition strategy

Posted on November 3, 2009 at 11:58 AM
Filed under: Acquisitions | Corporate Strategy | Growth Strategy
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Given all the deals Cisco Systems Inc. (NASDAQ:CSCO) does, and all the discussion about its skill in doing them, it's only fair that someone should make a contrarian case. But at least as sketched by Robert Cyran of Breakingviews on Monday, the case has a couple of holes.

The most obvious is Cyran's apparent assumption that Cisco pays for its acquisitions mainly with stock. In fact, it relies more heavily on cash. A quick scan of The Deal Pipeline shows that cash deals include Scientific Atlanta in 2005 (still its biggest deal at $6.9 billion) and WebEx in 2007 ($3.2 billion). The three deals Cisco has announced this fall were all for cash as well: Scansafe Inc. ($183 million); Starent Networks Corp. ($2.9 billion); and Tandberg  ASA ($3 billion).

And why wouldn't Cisco acquire with cash? The company has around $35 billion of it.

Cyran is at least aware of Cisco's other main use for its big supply of folding money. He doesn't approve, though. Nearly $60 billion in share buybacks since 2002 have served mainly to mop up extra shares generated by the option grants the company favors in compensation packages, he reckons. This is a familiar and reasonable complaint about share repurchase plans, especially by tech companies. You can find a fuller discussion in this 2006 BusinessWeek piece, which, interestingly, credits Cisco as being among the better companies at actually retiring shares (though it is faulted for how it funded the buybacks). Well, maybe that was then.

But here's the heart of the matter. Cyran conceives of these two activities -- share buybacks and "buying up rivals," as he puts it -- as the two pillars of  Cisco's strategy, which in his view hasn't worked because investors who bought 10 years ago have received no return on their investment.

Now, we can all feel sorry for the investors who bought in late 1999. The share price ($23 on Monday) is nowhere near its Internet bubble peak of $77 in 2000.

But this is a reductionist view of corporate strategy, to say the least. Cisco hasn't been buying rivals so much as it has been trying to extend its reach and stay a step ahead in a  fast-changing sector.  And if you compare its commercial successes to those of actual rivals -- say, bankrupt Nortel Networks Corp. or struggling Alcatel-Lucent SA (NYSE:ALU), product of the kind of megamerger Cisco has eschewed so far -- the company looks pretty good.

Perhaps Cisco's move from network infrastructure into video, security and even data centers will turn it into an unwieldy company, another of Cyran's charges. Perhaps it should also be using its huge cash hoard to start paying a dividend, as Microsoft Corp. (NASDAQ:MSFT) finally did in 2003 after years of complaints.

Or not. Regardless, the business strategy that enabled Cisco to generate all that cash and made it one of the surviving giants in a consolidating IT and communications business can't be so casually dismissed. - Kenneth Klee


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Comments
Comments
From: Rob Cyran,

Hi-

I'm not sure why you think I assume Cisco did its deals mainly in stock. One of points I made was that paper acquisitions are no longer very attractive because Cisco's multiple has contracted.

-Rob


From: Kenneth Klee Author Profile Page,

Hi Rob--thanks for commenting. Not to belabor this but I think you left that impression by skipping from a statement that Cisco buys small companies for stock (more typical of their deals in say 2002 or 2003) to the abstract/hypothetical "Investors may become cautious and reduce the value they attach to the acquisition machine’s stock," without noting that Cisco has been doing deals for cash for a while now, including the recently announced ones that have us writing about them. Since one of your core issues is what they should they be doing with their cash it seems relevant.- kk


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