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Post-merger branding: FedEx, BP, Sprint and more (from Corporate Dealmaker)

When we talk about post-merger integration, the discussion often runs to culture or IT issues or tough marketing choices or plain old cost synergies. But what about post-merger brand integration? That's a task that touches on all those areas and other besides. Indeed, the branding decisions can be some of...

Posted on August 14, 2009 8:40 AM

FedEx: Who knew a name change could cost so much (from Corporate Dealmaker)

As you may have heard, FedEx Corp. posted its first quarterly loss in 11 years during the fourth quarter. The sluggish economy and soaring fuel costs dragged net income down to $341 million for the quarter, down from $610 million from the same time period in 2007. Revenue did rise,...

Posted on June 19, 2008 2:02 PM

Integration takes time. Just ask FedEx (from Corporate Dealmaker)

If you needed more proof that post-merger integration is an ongoing process, look no further than FedEx Corp. After four years as FedEx Kinko's, the company has decided to change the name of its printing and professional services unit to FedEx Office. When FedEx acquired the struggling print shop for...

Posted on June 3, 2008 11:38 AM