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Circuit City's second life (from Corporate Dealmaker)

Circuit City Stores Inc., the brick-and-mortar retailer, may be dead. But Circuit City, the brand, is getting a second shot at life. Systemax Inc. (NYSE:SYX) has relaunched circuitcity.com after closing on its acquisition of the bankrupt retailer's brand, trademark and Web site. As we reported in April when electronics retailer...

Posted on May 27, 2009 12:25 PM

The value of the Circuit City brand (from Corporate Dealmaker)

For a bankrupt retailer, when the stores are closed and the merchandise is auctioned off, all that's left is often the intellectual property. And depending on the company, that IP can generate plenty of interest from potential buyers. That seems to be the case for the bankrupt electronics retailer Circuit...

Posted on April 13, 2009 4:03 PM