MySpace and MTV try novel ad deal
Posted on November 3, 2008 at 9:49 AM
Filed under: Best Practices | Corporate Strategy | Information Technology | Intellectual property | Joint Ventures and Alliances
Tagged: Auditude , Jeff Berman , Mika Salmi , MTV , MTV Networks , MySpace , Reno 911 , The Colbert Report , Viacom
Filed under: Best Practices | Corporate Strategy | Information Technology | Intellectual property | Joint Ventures and Alliances
Tagged: Auditude , Jeff Berman , Mika Salmi , MTV , MTV Networks , MySpace , Reno 911 , The Colbert Report , Viacom
The basic idea is profit from piracy. Users of online social networks, such as MySpace, like to jazz up their profiles with the latest songs and videos, often with illegally downloaded music and video clips from places such as MTV. Rather than fight about it, MySpace and Viacom Inc.'s... Continue reading


























